[{"data":1,"prerenderedAt":158},["ShallowReactive",2],{"post-en-the-pet-bottle-and-ux-design":3,"translation-en-the-pet-bottle-and-ux-design":157},["Reactive",4],{"id":5,"date":6,"date_gmt":7,"guid":8,"modified":10,"modified_gmt":11,"slug":12,"status":13,"type":14,"link":15,"title":16,"content":18,"excerpt":21,"author":23,"featured_media":24,"comment_status":25,"ping_status":25,"sticky":20,"template":26,"format":27,"meta":28,"categories":29,"tags":31,"class_list":33,"_links":41,"_embedded":82,"tagsResolved":143,"translations":144},581,"19. 02. 2018","2018-02-19T00:00:00",{"rendered":9},"https:\u002F\u002Fjakubferenc.cz\u002Farticle\u002Fpet-lahev-a-ux-design","2025-07-05T13:05:26","2025-07-05T11:05:26","pet-lahev-a-ux-design","publish","post","https:\u002F\u002Fcms.local.test\u002Fpet-lahev-a-ux-design\u002F",{"rendered":17},"PET láhev a UX design",{"rendered":19,"protected":20},"\u003Cp>Prachobyčejná PET láhev může být kontejner na tekutinu a symbol plýtvání plastem, ale také alternativně květináč a symbol udržitelného zahradničení. Zcela něco opačného. Jak to? Funkce a význam věcí neurčuje inženýr, vlastně ani designér, ale do velké míry jsou určené použitím „tam venku“, ve světě lidí, life-world, Lebenswelt. Teď si představte, jak „alternativně“ používají IT systémy a weby uživatelé. Je potřeba to zmapovat, je potřeba znát lidi, jak pracují, jak myslí, jak\u003Cspan class=\"text_exposed_show\">é mají životy. Teprve tehdy je možné vytvořit produkt, který bude mít funkce a smysl pro jejich životy. A takové produkty by se měly ideálně tvořit. Jak na to? Poznat lidi, poznat jejich prostředí. Jinak řečeno, dělat UX design.\u003Cbr \u002F>\n\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large\" src=\"http:\u002F\u002Fmedia.scraphacker.com\u002F2011\u002F10\u002Fbottle-garden-11.jpg\" width=\"490\" height=\"327\" \u002F>\u003C\u002Fp>\n",false,{"rendered":22,"protected":20},"\u003Cp>Prachobyčejná PET láhev může být kontejner na tekutinu a symbol plýtvání plastem, ale také alternativně květináč a symbol udržitelného zahradničení. Zcela něco opačného. Jak to? Funkce a význam věcí neurčuje inženýr, vlastně ani designér, ale do velké míry jsou určené použitím „tam venku“, ve světě lidí, life-world, Lebenswelt. Teď si představte, jak „alternativně“ používají IT [&hellip;]\u003C\u002Fp>\n",1,0,"closed","","standard",{"footnotes":26},[30],4,[32],6,[34,14,35,36,37,38,39,40],"post-581","type-post","status-publish","format-standard","hentry","category-article","tag-fixed",{"self":42,"collection":48,"about":51,"author":54,"replies":58,"version-history":61,"predecessor-version":64,"wp:attachment":68,"wp:term":71,"curies":78},[43],{"href":44,"targetHints":45},"https:\u002F\u002Fcms.local.test\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F581",{"allow":46},[47],"GET",[49],{"href":50},"https:\u002F\u002Fcms.local.test\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts",[52],{"href":53},"https:\u002F\u002Fcms.local.test\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fpost",[55],{"embeddable":56,"href":57},true,"https:\u002F\u002Fcms.local.test\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F1",[59],{"embeddable":56,"href":60},"https:\u002F\u002Fcms.local.test\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=581",[62],{"count":23,"href":63},"https:\u002F\u002Fcms.local.test\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F581\u002Frevisions",[65],{"id":66,"href":67},818,"https:\u002F\u002Fcms.local.test\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F581\u002Frevisions\u002F818",[69],{"href":70},"https:\u002F\u002Fcms.local.test\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=581",[72,75],{"taxonomy":73,"embeddable":56,"href":74},"category","https:\u002F\u002Fcms.local.test\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=581",{"taxonomy":76,"embeddable":56,"href":77},"post_tag","https:\u002F\u002Fcms.local.test\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags?post=581",[79],{"name":80,"href":81,"templated":56},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"author":83,"wp:term":100},[84],{"id":23,"name":85,"url":86,"description":26,"link":87,"slug":85,"avatar_urls":88,"_links":92},"jakubferenc","https:\u002F\u002Fcms.local.test\u002Fwordpress","https:\u002F\u002Fcms.local.test\u002Fauthor\u002Fjakubferenc\u002F",{"24":89,"48":90,"96":91},"https:\u002F\u002Fsecure.gravatar.com\u002Favatar\u002Fbe0a3bc58c835417264df524152162a21507cbbd47b541b516705d259a516c1f?s=24&d=mm&r=g","https:\u002F\u002Fsecure.gravatar.com\u002Favatar\u002Fbe0a3bc58c835417264df524152162a21507cbbd47b541b516705d259a516c1f?s=48&d=mm&r=g","https:\u002F\u002Fsecure.gravatar.com\u002Favatar\u002Fbe0a3bc58c835417264df524152162a21507cbbd47b541b516705d259a516c1f?s=96&d=mm&r=g",{"self":93,"collection":97},[94],{"href":57,"targetHints":95},{"allow":96},[47],[98],{"href":99},"https:\u002F\u002Fcms.local.test\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers",[101,122],[102],{"id":30,"link":103,"name":104,"slug":104,"taxonomy":73,"_links":105},"https:\u002F\u002Fcms.local.test\u002Fcategory\u002Farticle\u002F","article",{"self":106,"collection":111,"about":114,"wp:post_type":117,"curies":120},[107],{"href":108,"targetHints":109},"https:\u002F\u002Fcms.local.test\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F4",{"allow":110},[47],[112],{"href":113},"https:\u002F\u002Fcms.local.test\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[115],{"href":116},"https:\u002F\u002Fcms.local.test\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[118],{"href":119},"https:\u002F\u002Fcms.local.test\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=4",[121],{"name":80,"href":81,"templated":56},[123],{"id":32,"link":124,"name":125,"slug":125,"taxonomy":76,"_links":126},"https:\u002F\u002Fcms.local.test\u002Ftag\u002Ffixed\u002F","fixed",{"self":127,"collection":132,"about":135,"wp:post_type":138,"curies":141},[128],{"href":129,"targetHints":130},"https:\u002F\u002Fcms.local.test\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags\u002F6",{"allow":131},[47],[133],{"href":134},"https:\u002F\u002Fcms.local.test\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags",[136],{"href":137},"https:\u002F\u002Fcms.local.test\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fpost_tag",[139],{"href":140},"https:\u002F\u002Fcms.local.test\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?tags=6",[142],{"name":80,"href":81,"templated":56},[],{"en":145,"es":149,"fr":153},{"title":146,"slug":147,"description":148},"The PET Bottle and UX Design","the-pet-bottle-and-ux-design","A short note on how a PET bottle can be plastic waste or a flower pot, and why the meaning of a product is decided by its use, which is what UX design has to map.",{"title":150,"slug":151,"description":152},"La botella de PET y el diseño UX","la-botella-de-pet-y-el-diseno-ux","Una breve nota sobre cómo una botella de PET puede ser despilfarro de plástico o una maceta, y por qué el sentido de un producto lo decide su uso, que es lo que estudia el diseño UX.",{"title":154,"slug":155,"description":156},"La bouteille en PET et le design UX","la-bouteille-en-pet-et-le-design-ux","Une courte note sur la bouteille en PET, déchet plastique ou pot de fleurs, et sur le sens d’un produit, que décide son usage, objet même du design UX.","\u003Cp>A perfectly ordinary PET bottle can be a container for liquid and a symbol of plastic waste, but alternatively also a flower pot and a symbol of sustainable gardening. Something completely opposite. How come? The function and meaning of things are not determined by the engineer, not really even by the designer; to a large extent they are determined by use “out there”, in the world of people, the life-world, Lebenswelt. Now imagine how “alternatively” users use IT systems and websites. It needs to be mapped; you need to know people, how they work, how they think, what their lives are \u003Cspan class=\"text_exposed_show\">like. Only then is it possible to create a product that will have functions and meaning for their lives. And that is how products should ideally be made. How to go about it? Get to know people, get to know their environment. In other words, do UX design.\u003Cbr \u002F>\n\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large\" src=\"http:\u002F\u002Fmedia.scraphacker.com\u002F2011\u002F10\u002Fbottle-garden-11.jpg\" width=\"490\" height=\"327\" \u002F>\u003C\u002Fp>",1790905670615]